About Us

OUT OF OUR WAY - More of what you need, when you need it.

Front end protection products

Better products.

A dedicated focus on strength, appearance, and value for your dollar

Delivery and lead time

Predictable lead times.

Count on HERD to deliver when you need it.

semi-truck product choices

More choices.

Herd offers 9 different product lines, each suited to a different range of vehicles and applications.

Guaranteed ship dates

Trusted promise dates.

Trust HERD to provide you with a guaranteed ship date when you place your order.

grille guard service and repair

Superior service.

Our dedicated team provides the high level of service our customers demand.
Let's raise the bar.

Our People

HERD’s team members are passionate, knowledgeable and care about what they do. Let us answer your questions and help you find exactly what you need. We want you to feel confident that you can count on us for better products and superior service.

Our Promise

We go OUT OF OUR WAY to ensure that each interaction with Herd is positive, and that you feel confident that nothing will stand IN YOUR WAY.

Our Purpose

To delight our customers and earn their business. To become the world leader in vehicle protection.

Our Past

In 2002, HERD entered the vehicle protection market in North America by introducing two new products - the Defender for semi trucks, and the Aero LT for working class pickup trucks. Based on proven Australian design and manufacturing techniques, these products opened a new market for "Premium" protection with new features like oversize tubes and fully boxed-in uprights. Today, HERD offers 9 unique product lines, from our newest budget "Standard" products to exclusive "Ultra Premium" products. See them all in the PRODUCTS section of our website.

Our Open Positions

Get Dirty. Make Money. Join the HERD Team.